Who We Are
When you’re young you find new ways to do old things.
We are Hatched a new name in the media and marketing landscape with a fresh approach. Our business exists in that lovely space between big and small. At Hatched you get the big cost savings that the monoliths can deliver without the cumbersome turnaround times that tend to come with them. You’ll also likely only deal with a couple of people to reach countless numbers of your audience.
See we figured out long ago that if we employ ‘better’ instead of ‘more’ we could create an efficient and dynamic business model able to deliver true value and outstanding service.
We’re Hatched, but we’re not just hatched. We’re not all first year out of university. Decades of media and marketing knowledge roam our halls. We’re hatching new ideas with a fresh approach. If your business could benefit we’d love to get to know you.
Who We Do It For
At Hatched we pride ourselves on the service and value we deliver to our clients. And we’re genuinely humbled when they say nice things about us. That said, please don’t stop!
“Hatched Media have been a wonderful addition to our business. They took the time to understand our broader industry and were quick to grasp our specific communication goals before considering the best media fit. They know where to find our audience and how to cut through the clutter. We were particularly impressed with the depth of insights behind the media strategy and recommendations. The team at Hatched are very responsive, highly professional and passionate – they feel like an extension of our marketing team! They are excellent media negotiators and have delivered great value for our media dollars.”
“We work in a competitive environment and we need to partner with companies who want to be as innovative and agile as we need to be. We have found Hatched to be a reliable partner who worked hard to understand our business.
We have relied on their strategic input to guide our marketing decisions and in addition to their expertise we have loved their enthusiasm and positive influence on all parts of our business.”
“The team at Hatched have been nothing short of sensational in refreshing our thinking and direction around customer acquisition.
In a modern marketing environment it’s important to be ahead of the crowd, and the insights and strategic thinking around better utilising media spend has been phenomenal. The Hatched team are always ready to help at the drop of a hat and as a Digital Marketing convert, I’ve seen first-hand the importance of challenging long held media traditions.
The Hatched team should be proud of what you have achieved for Dennis Family Homes in such a short period of time.”
“We have worked with Hatched Media for the past two years and always find the service they provide to be reliable and real. Being a franchise business with 140 salons in various locations across Australia, how and where we spend our advertising dollars is important to us. To ensure we cover all areas without diluting the overall impact of our campaigns, we collaborated with Hatched in developing a media strategy that delivers positive results for our brand.”
“We have loved working with the team at Hatched. Their innovative approach, using cutting edge marketing ideas and using real data to form our marketing strategy has really paid off for us in generating new business and building our brand.”
“My team have thoroughly enjoyed working with Hatched Media- their strategic thinking and knowledge of the digital space has been truly beneficial to our retail and membership requirements, which have always been delivered with high levels of service and care. We would highly recommend them to anyone”
“Hatched are extremely solution focused and have continued to challenge and evolve our media & advertising strategy since the inception of our partnership to this day. They are great support to any marketing team.”
What We Do
At Hatched we do media, marketing and the occasional summersault.
We’re a media agency first and foremost but to leave it at that wouldn’t do our offering justice. Media is at our core, but we do a heck of a lot more. Some of the things we offer are listed below.
We’re a company you’ll love the company of
Martyn is still married to media!
For over 30 years Martyn has had two wives. One is the lovely lady with whom he has raised two children and the other, the media industry, which has taken him from one side of the globe to the other.
A media juggernaut Martyn has worked for such heavyweights as Publicis in London and legendary Melbourne agency, The Campaign Palace. He eventually went on to become the founder and Managing Director of FRANk Media, an agency that he ran for 18 years. He is now using the vast knowledge he has gained over his stellar career to benefit the Hatched family.
An avid yoga practitioner Martyn is here to make sure Hatched remains flexible and continues to move in new and innovative ways. His desire to inject creativity into a fast moving business will ensure we stay ahead of the curve.
Also, Martyn has webbed toes. You are unlikely to see them.
Regan Hancock, our Digital Manager, considers himself our ‘Galactic Head of Digital’ so we’re going to call him Raygun instead of Regan from this moment on.
Raygun has 4 years experience in the media game and, in that time, has worked for some seriously big brands like BMW, Coles, Energy Australia, Twinings and Asahi. Working on both tea and beer ensures he’s as fun after five as he is productive before it.
In his spare time Raygun enjoys playing music, going to the gym, reading comics and playing video games. He also occasionally hosts a podcast, because a good media mind sometimes creates their own media!
This is Alyce. 10 years experience has taught her a few things about the media game. From working on clients such as Hairhouse Warehouse she’s learned how to plan, buy, monitor, and that she likes getting her hair blow waved once a week. In her career Alyce has worked in agencies big and small on brands such as Target, L’Oreal and Spotlight. She has also learned one incredibly valuable thing – that’s if you put boxing’ in your list of hobbies your bio will be written very, very delicately.
Our new hatchling Belinda has just graduated from RMIT where she also volunteered at SYN FM as a Co-Exec Producer for their breakfast radio program. Working on student radio means you have to deal with no budgets, tardy talent and a fluid timing schedule. As such it is perhaps the best training for a job at Hatched!
In her spare time Belinda likes to draw and paint. She also spends time hiking and looking for interesting things like caves and waterfalls. She is contemplating rollerblading, though it is completely incompatible with her two existing hobbies.
As this is Belinda’s first job in media we’re encouraging the ‘explorer’ in her, showing her all the different aspects to see where she feels most comfortable.
Rowena is an individual and, at Hatched, we love to work with individuals. We like untraditional people. Those that have had careers in other fields and had true life experience. Rowena’s definitely one of those.
Which is not to say she has just entered the media game. She’s 16 years deep having spent some of that time working in the Philippines on their number one retail brand. She’s also worked on massive global brands like Uniqlo and Forever21 and worked with regional clients such as Samsung Electronics and FedEx.
Part way into her media career Rowena took a hiatus to obtain her nursing license. After completing her course, she went back to media. Needless to say, if anyone ever takes a spill after Friday drinks we’re calling Rowena.
Kimberley Leopoldo is another of our fresh Hatchlings. And when we say fresh we don’t mean inexperienced. After finishing advertising at RMIT Kimberley worked with clients like EnergyAustralia, Asahi Premium Beverages, Twining’s, Sukin, Caydon Property Group and Carmans Muesli.
In her spare time Kim and her friends explore Victoria, taking road trips, visiting Hanging Rock and travelling to other out of the way places. No stranger to the edge of danger Kimberly’s next mission is to go cliff diving!
Kimberley says her most interesting work to date has been on Asahi and Vodka Cruiser, which is sure to come to the fore at social events. Unfortunately, this is doubly worrying as Kim is a self-confessed social media junkie, adept at the quick pic snapchat post.
What happens at Hatched stays at Hatched Kimberley!
Vanessa, our new communications director, is a media veteran, having worked in the industry in Sydney and Melbourne for the better part of 16 years
In that time she’s worked across a wide range of brands in a wide range of categories. These include international and local big names like Universal Music, SEEK, Wotif, The Samsonite Group, Vileda, Nutribullet and Cake Boss Baking.
Vanessa has a 2 year old daughter, a 10 year old Labrador and a husband of indeterminate age. She loves exploring, keeping fit, decorating cakes and occasionally imbibing the finest wine our region has to offer.
As well as a media veteran Vanessa is also a Celine Dion concert veteran having seen the songstress in Las Vegas twice. I really don’t know if Hatched heart can go on Vanessa.
Our search found Putsy!
Matthew graduated from his advertising and marketing course at RMIT in 2013, having already studied cooking, event management, creative writing and journalism.
Putsy, as he likes to be known, went straight into the work force after graduating and has already worked on some exciting national brands and businesses before coming to Hatched. These include Vic Gov & Vic Tourism, National Tiles, Baby Bunting, Sass & Bide, Aquila and the Grand Prix/MotoGP.
At Hatched Putsy occupies the position of Search Manager, though with his education history he is sure to be doing things that his job description never mentioned. We’re thinking he could be perfect to cater and organise one of the many Hatched shindigs!
A man of interesting hobbies Putsy enjoys culinary exploits, winning F.R.I.E.N.D.S. trivia competitions and running his own AFL fantasy football league. He takes the league extremely seriously making custom trophies and the like. How many members of the Hatched family will join? Only time will tell.
Welcome to the nest Ally!
Professional finance manager and amateur celebrity stalker Ally Bui is a new addition to the growing Hatched Family.
Ally’s a chartered accountant and she’s worked in finance for over ten years in various industries like banking, wagering, mining, sport and entertainment. She worked in London and toured Europe before coming home to Australia.
As a new mum Ally doesn’t have much free time but when she does you can find her travelling or catching up with friends for a drink. She also enjoys binge watching television shows, which is likely where her celebrity-stalking problem started.
You can find Ally hard at work at Hatched (unless there’s a Hemsworth sighting around Richmond).
Georgie is one passionate Hatchling. With only a couple of years in media under her belt, she has already worked on campaigns that she can be proud of. A true romantic at heart, Georgie loves to read and spend time overlooking the prom at her family holiday home in Gippsland.
The founder and fearless leader of Hatched is the man responsible for putting entrepreneurialism back into media. And he’s a lot more than hard to pronounce eight syllable words. Jack is an anti jargon as they come. While he knows his ROIs from his CRMs he also knows the thing clients want most from their media agency is transparency and great service. And that is what Hatched delivers in spades.
Say hello to Georgie
Georgie comes from one of Australia’s most successful real estate websites realestate.com.au. That website may not be as successful now that Georgie’s left and joined Hatched because the girl is amazing and is as irreplaceable as they come.
Coming from that background means you can be sure Georgie knows property and how to market it.
Georgie enjoys walking with her cavoodle Archie and dining out. She also knows the moves to 90% of Dirty Dancing and isn’t afraid to let you know.
Our Christmas parties are about to get very interesting.
No still Waters here!
Our new account director Leanne Waters, has worked for 12 years in media and in that time has worked on an impressive list of clients that include STA Travel, Melbourne’s GPO, G Adventures, Carsales.com.au, Caradvice.com.au, Vileda, iRobot, Sumitomo Tyres and High Sierra.
One of the clients she’s most proud of is the charity Movember, who she has been working with for ten years. In that time she has seen it grow from the peach fuzz of 30 moustaches to the juggernaut of facial follicles that it has become. Movember now boasts 5 million “Mo Bros” and is a global non-for profit leader & movement in changing the face of Men’s Health.
Outside of work Leanne likes eating cheese and drinking wine. She also likes going camping, hiking and heading to the dog beach with her rescue puppy Frankie. She also takes her dog to a thing called “Humming Puppy Yoga”. While I have no idea what that is you have to admit that it sounds awesome!
Leanne also likes Survivor but… who cares. Humming Puppy Yoga FTW!
Rae rocks. She’s only been in the game for 10 months but in that time she’s already worked on blue chip clients like Wesfarmers group.
Rae is well versed in media and beyond. She’s worked at TV stations in Australia, a magazine in China and has at one point, even been a professional Bollywood performer.
Rae loves music and loves to dance meaning Friday nights just got a lot more interesting in the hatchery.
Virginia is one of the pillars that Hatched is built on. A true veteran with twenty years experience in both creative and media agencies her industry knowledge is boundless, In her career she has worked on an incredibly diverse range of clients so whether it’s something you wear, something you eat or something you live in Virginia has the knowledge. Virginia also runs her own creative business and also runs two children. This proves that when it comes to multitasking, chicks rule. That last sentence proves that when it comes to misogyny men do.
Clare is one of our new Hatchlings. She comes to us with 4 years of media experience, having worked on L’Oreal and their three main signature brands, Garnier, Maybelline and L’Oreal Paris.
Clare loves camping and tries to get out of the city at least once a month. And when she’s not enjoying the great outdoors Clare enjoys hanging out with her 7 month old Staffy, Lucy.
Despite these normal habits Clare also has a penchant for cheeseboard combinations that some would describe as bordering on maniacal.
We’ve seated her far away from the kitchen to be safe.
Eliza has just joined the team at Hatched. It’s her first full time job in media so we tried to convince her that everyone wears bow ties and slippers on Fridays. We quickly found out that she’s too smart to fall for that so made her our Communications Coordinator.
One of the reasons we suspect Eliza didn’t fall for our cunning ruse is due to her previous work on Red Bull. In her position as Student Brand Manager she brought marketing activations and promotions to various campuses.
We think the energy drink may have had a permanent effect on Eliza. She scrolls through instagram at a phenomenal pace and gets overly excited about French bulldogs.
It does not, however, explain why she’s a Hawthorn supporter. Nothing could explain that.
The Hatched nest keeps getting bigger! But as long as our new members are of the calibre of Jacqui they can keep on coming.
Jacqui’s a veteran but you wouldn’t know it from her youthful attitude. She’s been in the media game for thirteen years, three in the UK and ten in a country technically owned by the UK. She’s made her name in tough categories like cars, travel and health.
In Jacqui’s spare time she likes to cook and take photos but we haven’t discovered yet if she’s gone so far as to have a dedicated Instagram.
It’s interesting to know that Jacqui would rather jump out of a plane than dive underwater. It’s this propensity to ignore little risks in favour of massive ones with huge rewards that we like at Hatched.
Madeleine comes to Hatched after spending 6 years in store management, where she worked on brands like Subway and Dotti. Fast food and fast fashion quickly lost its lustre so she moved to the wonderful world of media.
Outside of work Madeleine loves going on adventures. As a footy fan she can be found following Sydney throughout the AFL season. She considers eating her passion and is so enamoured with the very concept that she wrote it in all caps in her bio.
A complex creature with contrasting hobbies Madeleine likes being active and strangely considers sunbathing as being active.
With 14 years of media experience across some of the countries’ biggest clients Sharni brings a wealth of experience to Hatched.
In that time she has worked on big car brands like Ford, retail giants like Officeworks and Kmart and hair and skincare mainstay Garnier. She’s been involved in famous campaigns like the National Australia Bank’s ‘Break up with the other banks’ campaign while also finding time for more altruistic clients like the National Home Doctor Service.
Sharni loves minimal design and has recently rebuilt a 100-year old Edwardian house. Her minimal design is no doubt under constant threat by her two energetic sons. Sharni is also oddly enough a fan of excel spreadsheets outside the office and uses them to plan shopping expeditions and the like with military detail.
Another interesting thing to note about Sharni is that when she wrote dot points about herself she did it in third person. History has told us that this is a sign of either greatness or craziness. At Hatched we don’t hire crazy.
Introducing Stephen Fisher
With 19 years’ media experience Stephen is no stranger to the game. He’s worked in both the UK and Melbourne across the European and APAC markets.
Stephen’s a retail specialist who has been awarded for his work numerous times. Some of Australia’s biggest retailers, such as JB Hi Fi, Bunnings and Officeworks have used Stephen’s knowledge and intuition to further their business.
Stephen lives a very active life, or rather, Stephen’s kids live a very active life and he gets his exercise keeping up with them.
He’s currently sitting at 65% English and 35% Aussie. And he’s worried what happens when he gets to 51% Australian. Um… You’ll be able to expose your skin to the sun Stephen!
Emily’s on board
Emily, our new hatchling, is big on media experience. In her five plus years in the game she’s worked for big retailers like Bunnings and JB Hi Fi, big food manufacturers like Simplot and big toy distributors like Big Balloon.
Emily’s also got a big heart, as evidenced by her work for Oxfam and her adoption of a rescue dog Shadow, a beautiful Kelpie cross Heeler.
A spontaneous soul Emily and her husband got married at their engagement party. We don’t know if Shadow played a role!
Lucy has been in the media and marketing game for twenty years. (She also spent two years on client side but we don’t talk about that). In her time in media and marketing she has worked on some of Australia’s and the world’s biggest brands. Lucy has a child and, like a lot of parents, enjoys cooking, bushwalking and taking her three year old to the beach, unlike a lot of parents though Lucy never leaves her three year old at the beach. Lucy studies nutrition and has an innate knowledge of foodstuffs. This has made it exceptionally difficult to steal her lunch from the fridge.
Meet the magnificent Marli!
A famous admiral once said ‘always make your bed and no matter how your day goes, you’ll come home to a made bed’. Marli listened to that sage bit of wisdom and now cannot leave the house unless her bed is made.
Marli’s been in the media game for 8+ years and started her career at a Multi Channel Network working on brands such as Hungry Jack’s, Jetstar, Suzuki, Target and Jeep. After taking a year off to travel she found herself working agency side across brands like American Tourister, Lifestyle Communities, Luna Park Melbourne and St John Ambulance.
Outside of work Marli has the most healthy and wholesome hobbies that the media industry has ever seen. She enjoys going for long walks in nature, playing with her two rescue huskies, watching cooking shows and experimenting with healthy sweet bake treats.
And because it takes all types Marli would also like it to be known that “Creating schedules and procedures gives me immense joy and satisfaction”. Yes that is a legit quote. Don’t bother reading it twice because I’ve already done that.