Who We Are
When you’re young you find new ways to do old things.
We are Hatched a new name in the media and marketing landscape with a fresh approach. Our business exists in that lovely space between big and small. At Hatched you get the big cost savings that the monoliths can deliver without the cumbersome turnaround times that tend to come with them. You’ll also likely only deal with a couple of people to reach countless numbers of your audience.
See we figured out long ago that if we employ ‘better’ instead of ‘more’ we could create an efficient and dynamic business model able to deliver true value and outstanding service.
We’re Hatched, but we’re not just hatched. We’re not all first year out of university. Decades of media and marketing knowledge roam our halls. We’re hatching new ideas with a fresh approach. If your business could benefit we’d love to get to know you.
At Hatched we pride ourselves on the service and value we deliver to our clients. And we’re genuinely humbled when they say nice things about us. That said, please don’t stop!
“Hatched Media have been a wonderful addition to our business. They took the time to understand our broader industry and were quick to grasp our specific communication goals before considering the best media fit. They know where to find our audience and how to cut through the clutter. We were particularly impressed with the depth of insights behind the media strategy and recommendations. The team at Hatched are very responsive, highly professional and passionate – they feel like an extension of our marketing team! They are excellent media negotiators and have delivered great value for our media dollars.”
“We work in a competitive environment and we need to partner with companies who want to be as innovative and agile as we need to be. We have found Hatched to be a reliable partner who worked hard to understand our business.
We have relied on their strategic input to guide our marketing decisions and in addition to their expertise we have loved their enthusiasm and positive influence on all parts of our business.”
“The team at Hatched have been nothing short of sensational in refreshing our thinking and direction around customer acquisition.
In a modern marketing environment it’s important to be ahead of the crowd, and the insights and strategic thinking around better utilising media spend has been phenomenal. The Hatched team are always ready to help at the drop of a hat and as a Digital Marketing convert, I’ve seen first-hand the importance of challenging long held media traditions.
The Hatched team should be proud of what you have achieved for Dennis Family Homes in such a short period of time.”
“We have worked with Hatched Media for the past two years and always find the service they provide to be reliable and real. Being a franchise business with 140 salons in various locations across Australia, how and where we spend our advertising dollars is important to us. To ensure we cover all areas without diluting the overall impact of our campaigns, we collaborated with Hatched in developing a media strategy that delivers positive results for our brand.”
“We have loved working with the team at Hatched. Their innovative approach, using cutting edge marketing ideas and using real data to form our marketing strategy has really paid off for us in generating new business and building our brand.”
“My team have thoroughly enjoyed working with Hatched Media- their strategic thinking and knowledge of the digital space has been truly beneficial to our retail and membership requirements, which have always been delivered with high levels of service and care. We would highly recommend them to anyone”
“Hatched are extremely solution focused and have continued to challenge and evolve our media & advertising strategy since the inception of our partnership to this day. They are great support to any marketing team.”
What We Do
At Hatched we do media, marketing and the occasional summersault.
We’re a media agency first and foremost but to leave it at that wouldn’t do our offering justice. Media is at our core, but we do a heck of a lot more. Some of the things we offer are listed below.
We’re a company you’ll love the company of
Every office needs a Rachel. Rachel is the one that asks ‘have you got a job number for that?’ and she’s the one that reminds you that ‘cab charges are money!’ Rachel is our finance manager and she got to that position be being exceptionally good at managing finances. In her spare time Rachel likes strolling the foreshore and, oddly enough, vacuuming. She also likes ferrying around her many children, knowing that as they grow older, wilder and more feral they will inevitably take the car, which will eventually lead to her to misusing the cab charges that she so covets. Enjoy the glory years Rachel!
Our team member Jett Mahmud is originally from Malaysia and when he returns there he has to cover up his tattoo from his parents. Why? Because family harmony is important that’s why.
In Malaysia Jett worked in TV as an assistant producer and as a filmmaker. TVs loss became media’s gain when he switched careers. Jett’s worked on big projects both here and in India where he managed offshore operations and lived for three months.
Also, his name is Jett. And everyone knows Jett is short for awesome.
The Hatched nest keeps getting bigger! But as long as our new members are of the calibre of Jacqui they can keep on coming.
Jacqui’s a veteran but you wouldn’t know it from her youthful attitude. She’s been in the media game for thirteen years, three in the UK and ten in a country technically owned by the UK. She’s made her name in tough categories like cars, travel and health.
In Jacqui’s spare time she likes to cook and take photos but we haven’t discovered yet if she’s gone so far as to have a dedicated Instagram.
It’s interesting to know that Jacqui would rather jump out of a plane than dive underwater. It’s this propensity to ignore little risks in favour of massive ones with huge rewards that we like at Hatched.
Georgie is one passionate Hatchling. With only a couple of years in media under her belt, she has already worked on campaigns that she can be proud of. A true romantic at heart, Georgie loves to read and spend time overlooking the prom at her family holiday home in Gippsland.
Kate’s an odd girl, runs the ‘tan, incapable of getting a tan. Doesn’t dream of owning a castle, dreams of owning a Labradoodle. Kate’s originally from the Sunshine state but migrated to Melbourne due to our most excellent coffee and simple mono wardrobe colour option. Kate has worked for Flight Centre, now she likes travelling. Funny that. She’s also worked for Rebel Sport, now she likes jogging. Must be a coincidence. We however do not have a labradoodle account so we cannot take responsibility for that.
It’s Nic time
At Hatched we win clients due to the strength of our people. And since its inception Nicole has been winning clients over due to her tremendous business acumen and industry knowledge. A true people person Nicole is responsible for solidifying our strong client base as well as nurturing young talent in the agency. Nic is also close to ‘hatching’ her third child, what a brand ambassador!
You don’t know Jack
Actually you might seeing he worked for Village Cinemas as a local area marketing ambassador.
Before that Jack worked in a government department but he won’t disclose which one. This leads us to think he was probably a spy, or working in the tax office (as a spy).
Either way Jack’s fitting in really well here at Hatched and his interest in social media is further bolstering everyone’s knowledge.
Jack is also the proud owner of an Eastern longneck turtle, a pet that is only slightly in front of a pet rock in terms of affection and walkability.
Virginia is one of the pillars that Hatched is built on. A true veteran with twenty years experience in both creative and media agencies her industry knowledge is boundless, In her career she has worked on an incredibly diverse range of clients so whether it’s something you wear, something you eat or something you live in Virginia has the knowledge. Virginia also runs her own creative business and also runs two children. This proves that when it comes to multitasking, chicks rule. That last sentence proves that when it comes to misogyny men do.
This is Alyce. 10 years experience has taught her a few things about the media game. From working on clients such as Hairhouse Warehouse she’s learned how to plan, buy, monitor, and that she likes getting her hair blow waved once a week. In her career Alyce has worked in agencies big and small on brands such as Target, L’Oreal and Spotlight. She has also learned one incredibly valuable thing – that’s if you put boxing’ in your list of hobbies your bio will be written very, very delicately.
The founder and fearless leader of Hatched is the man responsible for putting entrepreneurialism back into media. And he’s a lot more than hard to pronounce eight syllable words. Jack is an anti jargon as they come. While he knows his ROIs from his CRMs he also knows the thing clients want most from their media agency is transparency and great service. And that is what Hatched delivers in spades.
Lucy has been in the media and marketing game for twenty years. (She also spent two years on client side but we don’t talk about that). In her time in media and marketing she has worked on some of Australia’s and the world’s biggest brands. Lucy has a child and, like a lot of parents, enjoys cooking, bushwalking and taking her three year old to the beach, unlike a lot of parents though Lucy never leaves her three year old at the beach. Lucy studies nutrition and has an innate knowledge of foodstuffs. This has made it exceptionally difficult to steal her lunch from the fridge.
In her ten years in the game Marilla has become hot property. Largely due to her working on property clients like Metricon, Marshall White and Burbank. Property isn’t the only string in Marilla’s bow though. She’s worked on everything from cars to charity to food and pharmaceuticals. In her spare time Marilla enjoys pilates, which is good because it means she’s flexible. She also enjoys comedy, which goes a long way to explaining why she dances like Mr.G from Summer Heights High.
Rae rocks. She’s only been in the game for 10 months but in that time she’s already worked on blue chip clients like Wesfarmers group.
Rae is well versed in media and beyond. She’s worked at TV stations in Australia, a magazine in China and has at one point, even been a professional Bollywood performer.
Rae loves music and loves to dance meaning Friday nights just got a lot more interesting in the hatchery.
Emma Notarfrancesco is our high flyer, having previously spent six years flying around in helicopters for TV networks.
She eventually landed in media and in the last four years worked across the Coles account before moving onto L’Oreal as a planner.
Emma likes fast cars but doesn’t like fast food. You can find her on the weekends watching motorsport or dining at one of Melbourne’s finer restaurants.
Say hello to Billy
When men play beach volleyball they tend to think they’re Maverick (Tom Cruise’s character) from Top Gun. Not Billy though, he likes to think he’s Goose, the guy who dies at the end. It’s that sort of selfless approach to life that has seen Billy be the mastermind background planner for brands such as BMW, NIB Health Insurance and ANZ. Billy’s Thai name is Phuwit, which translates to ‘king of the land’. This fact has guaranteed that we will never call him Phuwit.
Clare is one of our new Hatchlings. She comes to us with 4 years of media experience, having worked on L’Oreal and their three main signature brands, Garnier, Maybelline and L’Oreal Paris.
Clare loves camping and tries to get out of the city at least once a month. And when she’s not enjoying the great outdoors Clare enjoys hanging out with her 7 month old Staffy, Lucy.
Despite these normal habits Clare also has a penchant for cheeseboard combinations that some would describe as bordering on maniacal.
We’ve seated her far away from the kitchen to be safe.
We got Annie
Hobbies. Some people have odd ones. Annie’s include exploring readership and circulation across magazine titles.
Annie is the one that asks ‘why?’ (Possibly a side effect of being inundated with the question by her children.) It is a question she asks in her role as a research analyst to get the best results for clients. She’s not media biased and knows her Top Gear and Wheels as much as TV Week and Woman’s Day.
Annie has two kids, except on Sunday nights, when she has two reds at Zagames.